The MetricVault Journal

Honest essays for SaaS founders.

Field notes on SEO, AI search visibility, and growth — written for the one person wearing 12 hats, not the agency with a 30-person team.

SEO and marketing analytics charts on a laptop screen

Honest essay · 8 min read

The 5 SEO things nobody tells SaaS founders.

I spent two years watching founders get steamrolled by the same SEO advice over and over. Most of it is designed for agencies managing Fortune 500 budgets — not one person with 12 hats. Here's what actually matters when you're shipping a product and also trying to rank.

Albert Brown · April 2026